UI Design : Pantaloons Fashion House
Create an interactive (making the virtual as close as the real) Pantaloons store experience which is an indispensable part of every need and a better preference over others.
The re-design of the PANTALOON web portal, consisted of five separate domains: • Corporate office • Pantaloons fashion house • Big Bazaar • Food Bazaar • Gold Bazaar. I handled the aspect of Pantaloons Fashion House and went for the theme of Fashion show.
project Details
Carried out the following tasks of data gathering and user profiling:
- Identification of the target audience
- Comparative analysis of websites like ZARA, NIKE, ADDIDAS, MACY, GAP, JC- PENNY, WALMART, WESTSIDE
- Primary analysis and site visits of the Pantaloon family stores, Westside family store, Jade Blue in Ahmedabad
- Target audience of the site: Consumers, Investors, Vendors, Prospective employees
- Design Generation
- Develop and refine the visual identity for the site
- Refine existing content and develop new content as needed
- Review and refine design options
- Evaluate the designs for accessibility and usability
